About us
CasandraSoft is a consultancy specialized in Growth Marketing and Revenue Operations that helps B2B companies in Technology, Services and Real Estate scale their sales by implementing systems that deliver a positive return on investment in the short term and predictable results in the long term. We combine software, strategy and talent with guaranteed results.
It is named after the character Cassandra from Greek mythology, who could see the future.
With our vision of the future, we become your ally for scalable, sustainable and predictable growth.
What do we do?
Mission
We drive sustainable, scalable and predictable growth for B2B companies in Latin America through comprehensive Growth Marketing, Revenue Operations and Commercial Software strategies, with a guaranteed return from the first 90 days. We turn sales, marketing and customer success teams into an aligned, efficient, results-focused revenue-generating machine.
Vision
To be the leading Growth Marketing and RevOps consultancy in LATAM, recognized for helping more than 100 companies double their revenue in 12 months, and for building acquisition systems that combine software, strategy and talent with guaranteed results. We want to redefine how technology and B2B service companies grow in the region, becoming their trusted strategic ally.
Your growth is safe in our hands.
We provide consulting and implementation services related to software development and marketing and sales technologies. Do you have a project in mind but no in-house team to carry it out? We are the solution!
We have the capacity, tools and knowledge needed to Plan, Design, Execute, Test, Deploy and Manage any marketing, sales automation, CRM implementation or software development project.

How do we do it?
Our brand values
- A team that is family.
- Simplicity above all.
- Constant collaboration.
- Concise communication.
- Delivering value in every interaction.
- Continuous experimentation.
- Sharing knowledge.
We love Agile, Scrum and Lean, so we apply their principles and practices in our process. We follow the three pillars of Scrum:
- Transparency.
- Inspection.
- Adaptation.
And we complement them with these three principles:
- Good collaboration, good communication.
- Delivering high-quality value ever faster.
- Experimentation and continuous improvement.
Get to know our process
Diagnosis and Offer
In this stage we hold an initial discovery meeting with you to understand your needs and start building a business case. We use questionnaires or interviews to gather all the information we need to run a diagnosis and present a strategy for you. All of this is free and with no commitment. Once our Offer is accepted, we start the project.
Welcome and Kick-off
At this stage we will ask you for information so our team can prepare for the service. We will give you access to the communication channels and set up the joint work plan for the project to succeed. It is the start of the work between both teams.
Consulting and Training
This is the first stage of a project. Our team of consultants will guide you through several working sessions so we can deeply understand your product, your customer, your business and your processes, and from that build a detailed strategy to meet the growth plan defined beforehand. We will also train your team so they can develop the skills needed for their roles and responsibilities.
Implementation
Our operations and technical team gets to work to implement and fine-tune the technology solution, the sales funnels and the processes defined during consulting, until we are ready to operate and launch the system.
Optimization
From here the team keeps operating and optimizing the delivered system until the results and KPIs committed for each quarter are achieved. We will hold weekly follow-up meetings, both internal and Office Hours with you, and prepare monthly and quarterly reports to evaluate results and make data-driven decisions.
Delivery and closing
If our contract comes to an end, we will start a handover process to transfer any ongoing work, the documentation generated during the program, and, if needed, knowledge transfer to your team.
We are Partners of Excellent Solutions




Project your ABM, outbound and inbound results with realistic assumptions.
Discover the Lymera ROI Projector: estimate meetings, opportunities and closed deals across different scenarios, compare them against your costs and make decisions with numbers before you invest.
Use the ROI ProjectorMeet our team
Our philosophy is simple: hire a team of diverse, passionate people and foster a culture that empowers them to do their best work.

Aleli Sanchez
CEO

Luis Castro
COO

Luis Bustamante
Sales Manager

Raidel Huerta
Business Development Coordinator

Carolina Nuñez
Senior Business Development Representative

Alejandro Sanchez
RevOps Manager

Hellen Ramos
Sr. RevOps Consultant

Carlos Brooks
Senior RevOps Engineer

Thalia Hernandez
Customer Success Manager

Nelson Mujica
Customer Support Representative

Enielys
Marketing Manager

Anais Hernández
Senior Creative Specialist

Daniel Arenas
Senior Communication Specialist