Master Make: Automate your Software Development and Build

In this article we invite you to know and better understand the magic behind Make.

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Deciphering the Power of Make

What is Make and how does it work? A general vision:

Formerly Integromat, Make is Zapier's most established competitor, but it works differently.

Make is now a powerful integration platform that allows you to visualize, design and automate all your work in minutes. Focus on those tasks that add value, leaving the rest to automation.

Marketing: Drive high-quality leads and more inbound revenue with effective lead generation.
Sales: Close more deals faster with automated lead routing and contract management.
Operations: Unify systems and share data between all tools to avoid errors and loss of company data.

Practical Use of Make for Marketing:

Example

Let's say you receive a form submission on your website and you want to know about it right away. The lead is hot, you want to call them right away!

Therefore, you will send this information to Slack so that the entire sales team is aware and can call them immediately.

You can even add an intermediate step between these two: qualify this lead and score it before sending their information to a Slack or Whatsapp channel:

Feel free to be even more specific with this and take it even further:

If in question 4 they fill in that their company employs more than 1,000 people, then they will get +50 points.
On the contrary, if they fill out another question that already has marketing campaigns set up, I will deduct 50 points. Since they already have a marketing agency, it won't be so easy for me to do something to help them.
Based on their score, if they have less than 50 points (Condition 1), I will send them an email saying “Hello! Here is my Calendly link.”
And if they get more than 50 points (Condition 2), I will send an urgent notification to Slack with mention “@sales-team, call them immediately!”

We will be able to deal with both cases, even if they have different degrees of importance, thanks to this branch system that Make offers.

Another example would be using conditions with Stripe:

Depending on the amount of the payment on Stripe and its nature; whether it be a refund, an additional offer, or a license renewal, etc. These are all important data points that you can use to trigger different actions.

In Make, you can create different branches:

It is important
THEN send me a notification on Slack.
IF NOT, just send me an email that I can read later.

Make vs. Zapier: Which solution to choose and why?

Make: Personalized Empowerment

Advantages of Make:

Full Customization: Make stands out for its ability to allow users to create highly personalized workflows. You can tailor each automation to your company's specific needs.
Intuitive Interface: Make's user interface is friendly and easy to use, even for those without advanced technical experience. This makes it easy to create and manage workflows without complications.
Operational Independence: Make empowers users to take full control of their automation processes. If you prefer autonomy and the ability to adjust every detail, Make may be the perfect choice.

When to Choose Make:

If you are looking for a highly customizable solution and have the technical ability to create and adjust specific workflows.
If you value operational independence and want full control over your automation processes.

Unlike Zapier, instead of focusing on simplicity, Make decided to lean on its strengths and focus on providing control over complex workflows.

This was the perfect choice as it allows them to differentiate themselves from Zapier and make a name for themselves.

Its most powerful asset is its ability to allow you to create complex workflows with its powerful “Branch” function.

Make is great for managing conditions, as it allows you to create branches based on different scenarios and outcomes. You can visually design your workflows and see how they will behave in different situations.

Which brings me to my next point: Its user interface, very visually pleasing.

One of the best things about Make is that it is more intuitive than Zapier and allows you to easily drag and drop blocks to create your automations.

Additionally, Make is completely no-code-based, meaning you don't need any coding skills or knowledge to use it. You can focus on the logic and objectives of your business, without worrying about the technical details.

Disclaimer:

Being a no-code app is a mixed blessing.

It's perfect for casual users who don't need to write any code, but it also means they are limited in what they can do as they lack the flexibility of scripting.

Finally, Make's final asset is that it integrates with fewer applications, meaning you can focus your workflow only on the ones you need. Yes, Zapier has over 6,000 integrations, but not all of them are useful to you.

That said, as we have mentioned before, Make's advantages are also its weaknesses.

The main one is that the tool is completely code-free, meaning you can't use custom code or scripts to extend its functionality or integrate with other applications. This limits your flexibility and customization options, especially if you have more complex or specific requirements.

Finally, the second obvious drawback of Make is that it doesn't have as many apps as Zapier, which means you may not find the app you need or want to use.

This also limits your possibilities and options, especially if you want to connect with niche or specialized apps.

Zapier: Seamless Connection

Advantages of Zapier:

Wide Integration: Zapier stands out for its wide range of integrations with more than 3,000 applications. You can easily connect different tools and platforms for comprehensive automation.
Ease of Use: Zapier prides itself on its easy-to-use interface, making it easy to set up and manage workflows without requiring advanced technical skills.
Operational Efficiency: The wide variety of out-of-the-box integrations makes Zapier an efficient choice for businesses looking to quickly automate common processes.

When to Choose Zapier:

If you value ease of use and want a fast and efficient solution to connect and automate popular applications.
If a variety of pre-built integrations is a priority and you're looking for a solution that requires less manual customization.

Informed Decisions: Criteria for Choosing.

Automation Complexity: If your automation needs are highly specific and complex, Make could be the right choice. For simpler and faster solutions, Zapier may be more efficient.
Technical Skills: Consider the level of technical skills available on your team. Make may be preferred by those with advanced technical knowledge, while Zapier offers a friendlier option for less technical users.
Necessary Integrations: Evaluate the applications and platforms you need to integrate. If Zapier already has the integrations you need and you prefer a more plug-and-play solution, it could be the right choice.
Personalization vs. Ease of Use: If you value total customization and operational independence, Make is ideal. If you're looking for an easy-to-use solution with extensive pre-built integrations, Zapier might be a better fit.

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Conclusion

Make remains an essential tool in any developer's arsenal. Its ability to simplify processes, manage dependencies, and automate tasks has proven invaluable in software development. For those looking for efficiency and control in their projects, Make is presented as a robust and reliable option.