Transform the Educational Experience with HubSpot: Discover Innovation in Higher Education and eLearning.

In this article, we'll explore how HubSpot has become a CRM for education, helping to attract new students, improve admission rates, automate enrollment processes, and increase course sales conversion.

At CasandraSoft, as a HubSpot partner, we offer you a free initial consulting and audit to analyze if it is a good option for your organization.

What are the most important features of a CRM for education?

1. Contact management, business opportunities and building lasting relationships with students, parents and graduates.

A CRM for education offers all the critical tools to sales teams to improve data management, generate new business opportunities and build a strong relationship with all stakeholders, while improving their productivity and saving time, through of:

Contact management: with a few clicks you can add your contacts to the CRM in order to maintain an updated database that saves you all the maintenance work.
Sales pipeline management: Delegate tasks, add transactions, and efficiently track progress on system dashboards more quickly and easily.
Sales Quotes: Create quotes and license plate renewals in one click, plus the system has built-in electronic payments and signatures.
Shared Inbox: Encourages teamwork to optimize tracking and visibility of communication details and lead assignment.

2. Execution of marketing, communications and lead generation campaigns.

HubSpot's CRM capabilities have helped large organizations succeed; In the case of EXATEC, they increased their open rate by 45%, and increased more than 6,500 visits in just the first week.

On the other hand, TALISIS also took advantage of the advantages of digital education through the implementation of HubSpot and achieved an impressive 144% fulfillment of the lead objective for UNID, 134% for U-ERRE and more than 4.6% conversion in courses of English online.

Email marketing software: create email marketing campaigns in a more intuitive and easier way, without prior computer or web design knowledge requirements.
Online forms: create intelligent web forms that boost the conversion rate of anonymous visitors into leads for your CRM.
Landing page builder: make landing pages that adapt to any device, more attractive and generate qualified leads.
Google Ads: Using education CRM data and web analytics, you can attract more leads and discover which ads are most effective in increasing your conversion rate.

3. Sales communications management.

An accounting CRM system like HubSpot is ideal for converting leads, generating campaigns to remind them when to file taxes, and scheduling reporting calls.

This thanks to the application of multiple digital tools on a single platform:

Business communication software: carry out effective communication and interact with your leads and clients from a centralized interface where you can also apply effective tools to optimize internal communication between sales, marketing and customer service teams.
Shared documents for sales teams: you can create a single library for all your sales documents that is accessible to the entire work team where you will receive a notification about when a prospect opens a document and thus, identify which ones help you close more deals.
Schedule Appointments and Meetings: Streamline appointment scheduling automatically and avoid endless email exchanges, while keeping your calendar in order and up to date.

4. Execution of digital marketing campaigns.

An accounting CRM is also an ideal solution for the effective execution of marketing campaigns, both in small and medium-sized businesses and corporations, thanks to functions such as:

Email marketing software: create email marketing campaigns—you don't need to have computer or web design knowledge—, personalize emails to improve click-through rates, and apply A/B testing and analytics to maximize the impact of the strategy.
Form Creation: Create smart, personalized online forms that connect with your customer and contact database to improve the information you have about your leads.
Make an attractive landing page: HubSpot makes it easy to create professional landing pages with customizable content for each visitor and gives you the ability to analyze, test and optimize the performance of the landing page.

Maybe it's time to get the most out of your CRM? Remember… Every business is unique, your CRM should reflect that!

How can HubSpot help you improve your higher education and eLearning strategy?

Higher education and eLearning are two sectors that have experienced great growth in recent years, thanks to the demand for continuous training, the accessibility of digital technologies and adaptation to new social and health circumstances. However, they are also very competitive and demanding sectors, which require an effective marketing and sales strategy to attract, capture and retain students.

Personalization and Lead Capture:

The first step toward quality education is attracting the right students. HubSpot offers personalization tools that allow institutions to create engaging and relevant content. From marketing campaigns to custom landing pages, lead acquisition becomes a unique, student-centered experience.

Automation in the Admission Process:

The admission process can be complex and laborious. HubSpot makes this process easy through automation. From tracking applications to scheduling interviews, institutions can efficiently manage workflow, providing a seamless experience to applicants.

Comprehensive eLearning Platform:

eLearning has gained ground, and HubSpot has adapted to meet the needs of institutions. With features such as content creation, student progress tracking and assessments, a complete and enriching learning environment is created.

Student Retention and Customer Service:

Student retention is crucial. HubSpot not only focuses on recruitment, but also on monitoring academic performance, identifying areas for improvement and providing personalized service. Customer service becomes a tool to promote student success.

Analytics and Continuous Improvement:

Informed decision making is essential in educational management. HubSpot offers powerful analytical tools that allow institutions to evaluate the performance of their strategies, identify areas for improvement, and continually adapt to deliver cutting-edge education.

FREE EBOOK FOR SALES LEADERS Implementing KPIs Transform your business, start measuring your results

What are the advantages of using HubSpot for your higher education and eLearning strategy?

By using HubSpot for your higher education and eLearning strategy, you will be able to:

Increase your visibility and reputation online, creating and disseminating quality content that answers the questions, problems and needs of your audience.
Generate more traffic to your website, optimizing your positioning in search engines, using social networks and email marketing, and creating online advertising campaigns.
Convert more visitors into leads, that is, into contacts interested in your educational offer, using forms, landing pages, chatbots and other conversion tools.
Nurture and qualify your leads, sending them personalized and relevant content according to their profile and stage in the sales funnel, and using lead scoring to identify those most prepared to buy.
Close more sales, using the CRM to manage and automate the follow-up of your opportunities, and using consultative sales techniques to resolve objections and close the deal.
Build loyalty and delight your customers, offering them exceptional customer service, creating a community of satisfied students and promoters, and generating cross-selling and recurring sales opportunities.

HubSpot Success Story: Tekman Education

Tekman Education is a Spanish company that develops and distributes innovative educational programs for schools in Spain and Latin America. To improve its marketing, sales and customer service strategy, Tekman Education decided to implement HubSpot, a software platform that offers integrated solutions based on the inbound methodology. With HubSpot, Tekman Education achieved:

Increase your visibility and reputation online, creating and disseminating quality content for your target audience.
Generate more traffic to your website, optimizing your positioning in search engines, using social networks and email marketing, and creating online advertising campaigns.
Convert more visitors into leads, using forms, landing pages, chatbots and other conversion tools.
Nurture and qualify your leads, sending them personalized and relevant content according to their profile and stage in the sales funnel, and using lead scoring to identify those most prepared to buy.
Close more sales, using CRM to manage and automate tracking of your opportunities, and using consultative sales techniques to resolve objections and close the deal.
Build loyalty and delight your customers, offering them exceptional customer service, creating a community of satisfied students and promoters, and generating cross-selling and recurring sales opportunities.

Thanks to HubSpot, Tekman Education managed to increase the acquisition of new leads by 400%, meetings with potential accounts by 250%, and interactions with key accounts by 60%. Additionally, Tekman Education benefited from HubSpot's Education Partner Program, which offered free access to software, a community of teachers and experts, educational resources, and career opportunities. HubSpot thus became a strategic ally for the growth and innovation of Tekman Education.

Ready to take the next step? Schedule a call with us and discover how we can help you transform your business.

Conclusions

In summary, HubSpot is an ideal platform for the higher education and eLearning sector, as it offers a comprehensive solution for marketing, sales and customer service, based on the inbound methodology. HubSpot also has a specific program for the education sector, offering free access to software, a community of teachers and experts, educational resources, and job opportunities. Using HubSpot, you can improve your higher education and eLearning strategy, and achieve more visibility, more leads, more sales, and more loyalty.