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September 30, 2024
Lead Qualification: How to Define MQL and SQL to Optimize Your CRM
Imagine you’re the marketing director of a company that has just launched a new product. You've spent months on marketing campaigns, generating valuable content, and attracting hundreds of leads. Every day, the sales team receives lists of prospects to contact, but as the weeks go by, you start noticing a problem. Despite the high volume of leads, most of them aren't ready to buy. Salespeople are frustrated, wasting time on calls that lead nowhere, and the conversion rate is far below expectations.
This situation is more common than you might think, and the solution isn’t to generate more leads but to identify which ones are genuinely interested and ready to move forward in the buying process.
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August 27, 2024
Integration of RevOps, Growth Marketing, and Software Development
Imagine you're the CEO of a growing company: you have a talented team, an innovative product, and all signs point to success. However, upon closer inspection, you notice that the marketing, sales, and software development departments are not in sync. Marketing generates leads, but many don’t convert. The sales team struggles to close deals, and the software development team isn’t adapting quickly to market needs. How can you align all these elements to achieve sustainable and scalable growth?
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August 20, 2024
Software Engineering in the Digital Age: How to create scalable and effective solutions for your business
In a business environment where agility and adaptability are more critical than ever, software engineering has become a cornerstone of success.
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